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ABSTRACT

Computers, during its entry into the academic domain, were forecasted to revolutionize the entire educational system across the globe. At present, similar expectations have been encircling the social media technologies. Many researchers claim that social media, when introduced in higher education environments, tend to enhance the students’ learning experience by facilitating heightened levels of instructor-student interactions, peer learner support and learners’ collaboration. Though social media is claimed to take the higher education learning to the next level, it is crucial to identify the readiness and proficiency of the instructors who play the main role in efficiently implementing these technologies in their classrooms. Especially, instructors belonging to the institutions present in developing nations are less likely to have proper access to some of the basic facilities (such as power supply or internet connectivity) required for social media integration. Hence, the present study aims at identifying the feasibility of introducing social media aids to the higher education classrooms present in Tamil Nadu – one among the eight Indian states having the highest number of colleges in the Nation

Keywords: Social media, Higher education, Technology acceptance, Educational interventions, Atttudes toward social media